What do my 3,545 Twitter status updates, photo uploads, location check-ins, article shares, and retweets reveal about who I am?
Last night, I tried to explain Twitter to my 91-year-old grandma. Why? Well, she asked how I won our all-expenses-paid dinner for two at The Clift Hotel — a Social Media Week random act of kindness from Nokia Connect. My grandma is tech-savvy enough to use a computer to play Bejeweled, but she’s abandoned her email account. And she’s heard of Facebook and LinkedIn because their IPOs generate so many headlines, but she wasn’t quite sure what they were or what “social media” was.
So I ditched industry jargon and dreamt up analogies, two useful techniques that I had employed as a technology reporter writing for a wide array of non-techie readers across the United States. I also showed her the conversation of tweets that resulted in the five-course, wine-paired meal that she called “a once-in-a-lifetime experience.”
But to truly help her understand my brand personality, presence, and interaction on Twitter, it would have been helpful to show her this data visualization: